Brandt own a number of brands and are phenomenally successful in their native France. This project formed part of their strategy to expand into the rest of Europe
When we started designing the range we asked:
Why would anyone want to buy a French fridge?
Our answer: Gastronomy
The French are universally acclaimed for the quality of their food. By focusing on presenting, as well as preserving, the food the innovations came quickly to create a unique and fresh solution to the design brief