Rotork
Redesign of a market leading industrial product, to sit seamlessly in the brand heirarchy
IQ3 Perform
family design for a cost-effective valve actuator
the brief
Rotork is a world leading provider of critical flow control solutions. Their flagship IQ3 PRO valve actuator features a strong industrial design identity that Rotork wished to extend to a new cost-effective variant. The brief was to identify the salient points of the brand language and create a fresh design to communicate Rotork quality: the new IQ3 PERFORM.
the design
We design professional products for a number of industries. Design decisions are made with a rationale based on communicating the key attributes of the user experience such as reliability, quality and of ease of use. Design features are not solely styling decisions. It started with identifying the key elements of the design of the existing flagship product. These attributes were categorised into simple terms that reflect the core values of Rotork. With these parameters understood a new industrial design was created for a product that lives harmoniously within the Rotork family and communicates intelligence, vigilance, reliability, ease of use, ruggedness and sophistication.
Rotork engineers create state of the art products that meet incredibly high performance standards
Rotork products work in diverse, and often exacting, envirnoments
Early concept directions, measured against the key design attributes
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